Printing Labels with Spot Colours

Sharon Keevins • February 2, 2018
Colour can play a vital role in how we remember a brand (think about Coca-Cola Red, Cadbury Purple, Fanta Orange, and much more). If the Cadbury purple were to suddenly be green, then the continuity of the brand would suffer. You need to make sure that the colours of your brand are consistent and the colours on your product labels always match up...

That is where spot colour printing can help. Brand owners can get accurate and consistent colour matches on labels, as it is more reliable than the standard 4 colour process printing. 

Spot colour printing is used when one or more colours need to be matched and reproduced consistently. This can be for a logo, graphic, or any special design element. Spot colour inks can accurately reproduce colours that are outside the standard 4 colour process colours, known as CMYK (cyan, magenta, yellow, and ‘key’ black).

4 colour process printing builds colours by applying layers of CMYK inks to achieve full-colour printing results, but slight variations in colour can occur which is why spot colours are used for critical colour matches. If a spot colour is used along with 4 colour process printing, then a standard four colour print job becomes a five or six colour job.

To create spot colour inks, we use the Pantone Matching System, a standardised colour reproduction system. With standardised colours, many different manufacturers in different locations can all refer to the Pantone system to ensure colours match without even having to talk to each other! That means if you get your leaflets printed in one place, your logo t-shirts at another and your labels made at Secura Labels – we will all be able to recreate the exact colour of your brand. If you don’t have your PMS colour, you can research online using the Pantone colour finder.

If you’re not sure what pantone colour you would like, our graphic art department can always convert a CMYK colour to the closest pantone colour using Adobe when creating you first proof. With your pantone colour, getting an exact colour match on your custom labels becomes a whole lot easier.

If you’re looking for to get a spot colour printed on your label today then contact us now to discuss, alternatively, you can request a free sample or get a quote with us now.
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Cutters / dies, we carry a vast library of cutters, 1,000`s in fact. Most of these are magnetic, thin metal sheets, attached to magnetic bases, which means that many are interchangeable across our machines. We do still use and order "solid" cutters, this can be for a range of reasons, one of our cutter suppliers, Kocher & Beck, offer a view on the Pros and Cons between Flexible and Solid cutters here . Once a cutter / die is made it is not possible to alter, a new one would be needed to change any aspect, corner radius, gap between labels etc..... It should also be noted that cutters made to cut certain materials, say direct thermal paper, may not be able to cut a PP. This is much like your kitchen knives, a butter knife would not be used for slicing bread for instance, like our cutters, cutting angles, even material, could be different. We do always try and order a cutter to cover as wide a range of material as possible, but sometimes this is not possible. Cutter setting is one of the most critical aspects of our production, getting the die "strike" just right can be the difference between a job running well and not. Too heavy a "strike", and we risk cutting through the backing paper, giving you, the user, issues. Not heavy enough and we will have issues with stripping the waste matrix and not be able to run at an acceptable press speed. Cutter care also plays a part here and we expect our operators to maintain a high standard of care. All of our operators, indeed all of our staff, have been through the Kocker & Beck Training Academy where they learned various aspects of cutter setting, care of cutters, alongside seeing how a cutter is made. We are always open to visitors, so if you wanted to find out more about cutters, give us a call and arrange to drop in. Common Questions - "I want to change the gap between the labels, I wont need a new cutter will I?" Once cutter is made, it is not possible to change any aspects, so to change a gap or corner radius would mean a new cutter. "I have just order some labels on semi gloss paper, but you are quoting a new cutter for a PP job of the same size, why? " Much like your kitchen knives, a butter knife would not be used for cutting bread, a cheese knife not used for preparing vegetables. Cutting angles and even material could be different for best cutting a PP compared to a paper. "Can I have any size label, any shape?" Within reason yes, our current smallest cutter is 5mm dia, our largest 312 x 416mm (this the largest we could produce), but you can have any size. As for shapes, we can, or at least the cutter makers can, make quite complex shapes, the biggest factor we need to consider, is can we strip the waste from a very complex shape? "How much time does a new cutter add to my order?" Usually, a new cutter would be with us in around 48 hours, so there should be no major impact on delivery times. "Why can I never get a simple gap of say 3mm, why is it 3.4mm?" Our machines, and so cutters, work based on imperial measurement, 1/8" gearing. This does mean that cutters / print cylinders need to fit into increments of 1/8", which results in the gaps it does. "How heavy are the cutters?" They can be very heavy, 25kg +, but all of our machines are equipped with lifting equipment to lift the cutters in and out.