With international EPR (Extended Producer Responsibility) rules putting more focus on the true cost of the whole packaging lifecycle; many brand owners and manufacturers are taking this opportunity to review their material specification choices.

The days of putting a paper label onto a PET, PP or HDPE container (as paper is a more environmentally friendly material) are quickly coming to an end, as they can be more difficult to recycle, and may create a lower quality recyclate.

At Secura Labels (part of Mercian Labels), we are helping customers to specify and produce self-adhesive labels that support recyclability, reduce unnecessary packaging complexity and therefore minimise the potential financial impact of Extended Producer Responsibility fees.

That can mean exploring mono-material packaging constructions, selecting compatible label materials and adhesives, reducing excess packaging, improving pack recyclability and making sure your labels do the job beautifully, without creating avoidable end of life challenges.

The benefit?

Producing packaging that is leaner, easier to understand, easier to recycle and better aligned with the direction of EPR regulations, while still delivering the shelf appeal, product information, compliance and brand impact your customers expect.

Labels may be a small part of the pack, but the right choices can make a big difference to material compatibility, circularity and long term cost control.

If you are reviewing your packaging ahead of EPR fee changes, talk to the Secura Labels team and ask for a copy of our UK EPR guidance covering the regulations, who they affect, what businesses need to do to comply and the key implementation timeline.

Let’s make labels work harder; for your products, your packaging strategy and your bottom line.

Making Labels Simple

#EPR #ExtendedProducerResponsibility #SelfAdhesiveLabels #PackagingDesign #MonoMaterialPackaging #SustainablePackaging