Colour Critical
Sharon Keevins • February 12, 2016

When it comes to self-adhesive labels, colour is more than just aesthetics — it's a crucial part of your brand identity and product communication. A slight variation in shade or tone could impact customer trust, create inconsistencies across product lines and even affect readability or regulatory compliance.
That is why colour consistency matters.
Whether you're printing wine labels, cosmetics, retail or industrial labels, ensuring your colours are exactly right — every time — is non-negotiable. That's where our spectrophotometer comes in, allowing us to measure and control colour with incredible precision. It doesn’t just check if a colour “looks right” — it scientifically compares it against a standard - measuring attributes like hue, saturation, and lightness with pinpoint accuracy.











