Colour can play a vital role in how we remember a brand (think about Coca-Cola Red, Cadbury Purple, Fanta Orange, and much more). If the Cadbury purple were to suddenly be green, then the continuity of the brand would suffer. You need to make sure that the colours of your brand are consistent and the colours on your product labels always match up.
That is where spot colour printing can help. Brand owners can get accurate and consistent colour matches on labels, as it is more reliable than the standard 4 colour process printing.
Spot colour printing is used when one or more colours need to be matched and reproduced consistently. This can be for a logo, graphic, or any special design element. Spot colour inks can accurately reproduce colours that are outside the standard 4 colour process colours, known as CMYK (cyan, magenta, yellow, and ‘key’ black).
4 colour process printing builds colours by applying layers of CMYK inks to achieve full-colour printing results, but slight variations in colour can occur which is why spot colours are used for critical colour matches. If a spot colour is used along with 4 colour process printing, then a standard four colour print job becomes a five or six colour job.
To create spot colour inks, we use the Pantone Matching System, a standardised colour reproduction system. With standardised colours, many different manufacturers in different locations can all refer to the Pantone system to ensure colours match without even having to talk to each other! That means if you get your leaflets printed in one place, your logo t-shirts at another and your labels made at Secura Labels – we will all be able to recreate the exact colour of your brand. If you don’t have your PMS colour, you can research online using the Pantone colour finder.
If you’re not sure what pantone colour you would like, our graphic art department can always convert a CMYK colour to the closest pantone colour using Adobe when creating you first proof. With your pantone colour, getting an exact colour match on your custom labels becomes a whole lot easier.